Team

Lakis Gavalas
CO FOUNDER & CREATIVE DIRECTOR
Lakis Gavalas is a fashion entrepreneur. After working as a dancer both in Greece and in Italy, he choreographed fashion shows for Armani, Trussardi etc. He studied Visual Merchandising in Milan & Paris. After 9 years in Paris, he returned to Greece and started a successful cooperation with famous designers like Moschino, Dolce & Gabbana, and Burberry. Up until 2011, Lakis Gavalas PLC was a model company, in terms of partnerships and turnover.
Guy Krief
CO FOUNDER
Guy Krief is co-founder of martech firm Persado, featured in CNBC’s Disruptor 50, and talent intelligence platform Bryq. He is also on the board of the mobile technology firm Upstream, where he previously served as CEO, and Convert Group. Guy is an investor in multiple technology companies, as well as Michelin’s featured restaurants Nolan and Proveleggios. He also wrote and starred in his own comedy show, and hosted various TV and radio programs. Guy holds an MSc in Social Psychology from the University of Sorbonne in Paris.


George Skiadopoulos
ECOMMERCE MANAGER
With 10 years of experience in the eCommerce and digital marketing sectors, George Skiadopoulos is a seasoned professional in his field. He began his career as an eCommerce Consultant with Convert Group, where he spent 4 years before taking on the role of Growth Analytics Manager. George has also served as an instructor in numerous eCommerce seminars and previously led the Digital Marketing Department of Atrium Hotels & Resorts. He holds an MSc in International Tourism Management & Marketing from the University of Surrey in the UK.